Published Date: Dec 2023


Convenience and flexibility drive demand

The pet care industry has seen tremendous growth in recent years as people are keeping pets not just as companions but as members of their family. With busy lifestyles, many pet owners struggle to find time for things like walking their dogs, feeding cats during the day or other basic care needs. This is driving the rise of mobile pet care services that offer flexibility and convenience.

Mobile pet sitters, dog walkers, pet groomers and veterinary services are now coming to people's homes rather than the other way around. Being able to schedule an at-home visit through a simple app or call is appealing to harried pet owners. “People’s schedules have become so complex these days, and their pets still need care and attention”, says Sarah Wilson, founder of Pawshake- a leading global mobile pet care platform.

According to industry reports, the demand for on-demand, mobile pet care services has grown over 25% annually in the past 5 years. Consumer surveys show flexibility and convenience as the top reasons people choose these services over traditional options. Being able to have their pets cared for during the work day or while traveling helps reduce stress levels for owners. It also enables aging pet owners or those with physical limitations to continue caring for their pets at home.

Technology enables global expansion

Advancements in technology have been a major driver for the mobile pet care industry's rapid growth. Online platforms and mobile apps now connect pet owners directly to local, certified pet sitters, walkers and other professionals with just a few taps. Many services even offer real-time tracking of walks and messaging features to stay connected.

Technology is also enabling these businesses to expand globally. Large multi-national platforms like Wag!, Rover and Pawshake now operate in over 20 countries, connecting pet owners worldwide to mobile professionals in their cities. Real-time translation features on their apps have removed language barriers. Digital payments through the platforms make transactions seamless across borders.

The pandemic accelerated this global shift as more people turned to convenient virtual options for their pets’ needs. Overnight, demand surged for at-home services versus traditional brick-and-mortar operations constrained by social distancing. Players saw 4-5x growth in new user signups internationally during lockdowns.

Looking ahead, as e-commerce and digital adoption continues rising globally, the addressable market for technology-enabled mobile pet care is projected to grow exponentially. More people getting pets coupled with busy modern lifestyles will sustain demand even post-pandemic. The future is mobile, global and on-demand for this burgeoning industry.

Ensuring quality of services

While convenience and technology are attracting more users, quality control and trust remain top priorities for pet parents opting for mobile services. Platforms thoroughly screen professionals joining their networks, checking for licenses, certifications, experience and background checks.

Users can also read profiles and reviews by other pet owners to assess suitability. Many players monitor through GPS tracking during walks or visits. Any irregularities are flagged through AI and reviewed by customer support teams. Some even offer live video calls during visits for additional reassurance.

Quality is also maintained through ongoing training programs. Professionals must complete certifications in pet first aid, safety protocols and specialized skills like medicating or grooming. Refresher courses and performance reviews ensure high service standards are sustained over time. Default insurance policies further provide peace of mind for unexpected medical costs or damages during visits.

These strict screening practices have helped mobile pet care overcome initial doubts regarding safety and reliability compared to traditional home-based services. As a result, new customer acquisition rates continue outpacing projections across major global markets each quarter. Consumer trust in quality is propelling further industry expansion.

Impact on brick-and-mortar businesses

While mobile alternatives are hugely convenient for pet owners, their rapid adoption has impacted traditional brick-and-mortar pet care stores, daycares, boarding and grooming facilities. Many small mom-and-pop businesses have had to close owing to shrinking footfalls and revenues over the past 5 years.

Larger corporate chains have fared relatively better through diversification into the on-demand space themselves. Operators have launched their own digital platforms and mobility solutions for at-home services. Some partner directly with the global platforms to extend their geographic networks. The pandemic further accelerated their migration online for virtual consultations and deliveries of pet food/supplies.

However, brick-and-mortar operations are still relevant, especially for services requiring specialized equipment - like boarding facilities, full-day pet daycares or emergency veterinary clinics. Many physical spaces have also reinvented as community interaction hubs - offering training classes, group activities and lifestyle stores in addition to traditional services.

The co-existence and convergence of online and offline models will stabilize the industry ecosystem going forward. Mobile is catering to convenient basic care needs, while physical stores focus on specialized, enhanced experiences. This balanced hybrid approach promises continued opportunities for innovation, growth and quality pet care overall in the coming years.


The global pet care industry has seen dramatic changes catalyzed primarily by convenience-driven technology advancements. Mobile, on-demand services satisfying everyday pet needs are gaining immense popularity worldwide. While the pandemic accelerated short term adoption of contactless virtual options, flexible mobility solutions fulfill a more permanent lifestyle shift.

Quality control through thorough screening and monitoring helps assurance seeking pet parents feel comfortable tapping these services. Large multi-national platforms going global is opening up new potential markets across regions. Overall industry projections foresee continued rapid expansion trends of the mobile segment into the next decade. While some traditional brick-and-mortar players are facing pressures, their hybrid online-offline evolution ensures both models co-exist sustainably. The future of pet care certainly seems poised for mobile worldwide outreach and technology transformation.