India Creator Economy Market is Segmented By Platform (Video, Audio, Writing, Live Streaming, Others), By Type of Creators (Independent Individual Creators, Commercial/Professional Creators, Influencer Agencies, MCNs, Others), By City Type (Metros, Tier 1 Cities, Tier 2 Cities, Tier 3 Cities and Rural), By End Use (Media & Entertainment, Education, Marketing/Advertising, Consulting, Technology, Others). The report offers the value (in USD Million) for the above-mentioned segments.
Market Size in USD Mn
CAGR22%
Study Period | 2023 - 2030 |
Base Year of Estimation | 2022 |
CAGR | 22% |
Market Concentration | High |
Major Players | YourQuote, Pratilipi, Khabri, Kalakaar, Vernacular.ai, Vokal and Among Others. |
The India Creator Economy market size was valued at US$ 976.0 million in 2023 and is expected to reach US$ 3,926.2 million by 2030, grow at a compound annual growth rate (CAGR) of 22% from 2023 to 2030.
The creator economy refers to the class of entrepreneurs, influencers, bloggers, artists, and celebrities who monetize their content online across social media platforms like YouTube, Instagram, and TikTok. It allows individuals to earn income in non-traditional ways. The growth in internet and smartphone penetration in India has enabled many creative professionals to showcase their talent and find audiences online.
The key drivers of the creator economy market include rising youth population, growth of regional language internet users, increasing data speeds, and evolving creator tools. By platform, the market is segmented into video, audio, writing, and live streaming. Video content creation is one of the largest and fastest growing segments, aided by the launch of short-form video apps and improving video creation tools.
Figure 1. India Creator Economy Market, Country Analysis (US$ Mn), 2023
The india creator economy market is competitive and some players in the market which increase the market growth key players YourQuote, Pratilipi, Khabri, Kalakaar, Vernacular.ai, Vokal, Ultra Media & Entertainment, Pocket FM, Krazybee, Social Swag, Qoruz, Vyapaar App, Kutumb, BluSmart Mobility, Beatoven.ai, SimSim, Dunzo.
India Creator Economy Market
The creator economy in India is experiencing significant growth, driven by the proliferation of digital platforms and the increasing consumption of online content. Platforms such as YouTube, Instagram, and TikTok have empowered creators by providing them with the tools to reach millions of users and monetize their content.
The content generated in India's creator economy is incredibly diverse, spanning entertainment, comedy, education, lifestyle, and more, reflecting the varied interests of India's vast and diverse population. The surge in online content consumption is further fueled by the increasing internet penetration in the country, making digital content more accessible to a larger audience.
Moreover, creators are attracting investment and sponsorship deals, which is contributing to the growth of the creator economy. Brands are recognizing the value of partnering with creators to reach their target audience in a more authentic and engaging way. However, the creator economy also faces challenges such as inconsistent income, platform dependency, and issues related to copyright and content theft. Despite these challenges, the future of the creator economy in India looks promising. With continued investment in digital infrastructure and the growing popularity of online content, the creator economy is poised for continued growth.
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What are the key factors hampering growth of the India Creator Economy Market?
High competition, copyright issues, lack of streamlined metrics, limiting algorithms, income fluctuations, lack of infrastructure in small towns, lack of financial literacy among creators.
What are the major factors driving the India Creator Economy Market growth?
Rising internet and smartphone penetration, growth of regional language users, young demographics, evolving creator tools, brand interest in influencer marketing.
Which is the leading component segment in the India Creator Economy Market?
The leading component segment in the India Creator Economy Market is video content creation
Which are the major players operating in the India Creator Economy Market?
YourQuote, Pratilipi, Khabri, Kalakaar, Vernacular.ai, Vokal, Ultra Media & Entertainment, Pocket FM, Krazybee, Kreateurs, Social Swag, Qoruz, Vyapaar App, Kutumb, BluSmart Mobility, Beatoven.ai, SimSim, Dunzo.
What will be the CAGR of India Creator Economy Market?
The India Creator Economy Market is expected to grow at a CAGR of around 22% from 2023 to 2030.
What are the drivers of the India Creator Economy Market?
Increasing internet and smartphone penetration, growth of regional language internet users, young demographics interested in content creation, evolving creator tools, brand interest in influencer marketing.