The global bird toys market, expected to be valued at US$ 1.50 billion in 2025, is on a trajectory of rapid expansion. Projections indicate a US$ 2.54 billion
valuation by 2032, exhibiting a CAGR of 7.8% during the forecast period. As per the latest bird toys market dynamics, increasing pet bird ownership, rising awareness of avian mental stimulation, and the growing trend of pet humanization are key drivers of the market expansion. Additionally, innovations in eco-friendly materials, interactive toy designs, and customization based on bird species are anticipated to further accelerate the market growth.
Key Takeaways
- By product type, the wooden toys segment is projected to dominate the bird toys market, accounting for 32.1% of the market in 2025. This growth is primarily driven by their durability, natural material appeal, and safety for birds.
- By bird type, the parrots segment is expected to lead due to their popularity as companion birds, higher ownership rates, and the availability of a wide range of specialized toys designed to meet their enrichment needs. Based on distribution channel, the online segment is anticipated to hold a significant share owing to the convenience of e-commerce, broader product variety, and increasing preference for digital shopping among pet owners.
- Regionally, North America is expected to dominate the bird toys market, capturing over 41% of the market share by 2025. This dominance is driven by high pet adoption rates, rising consumer spending on pet care, and the presence of established pet product brands.
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Bird Toys Market Report Coverage
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Report Coverage
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Details
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Market Revenue in 2025
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USD 1.50 billion
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Estimated Value by 2032
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USD 2.54 billion
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Growth Rate
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Poised to exhibit at a CAGR of 7.8%
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Historical Data
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2020-2024
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Forecast Period
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2025–2032
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Forecast Units
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Value (USD Billion)
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Report Coverage
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Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
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Segments Covered
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By Product Type, By Bird Type, and By Distribution Channel
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Geographies Covered
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North America (U.S. and Canada), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), Europe (Italy, Spain, U.K., Germany, France, Russia, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific), and the Middle East & Africa (GCC Countries, Israel, South Africa, North Africa, Central Africa, and Rest of Middle East & Africa)
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Growth Drivers
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Trends
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Opportunities
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Restraints & Challenges
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Market Dynamics
The bird toys market is experiencing significant growth, driven by the increasing awareness of avian mental health, enrichment needs, and the rising trend of pet humanization. As bird owners increasingly recognize the importance of stimulating toys in preventing behavioural issues such as feather plucking and aggression, the demand for engaging, durable, and safe bird toys continues to rise. One of the primary growth drivers is the rising preference for species-specific toy designs that cater to the unique cognitive and physical requirements of birds like parrots, cockatiels, and parakeets.
In March 2022, Caitec, a leader in the bird toy category, announced the launch of four new toys under its Featherland Paradise brand. These products incorporate Caitec’s 30 years of research and development in bird care, with each toy specifically designed to support birds’ mental stimulation, social interaction, and physical activity. The launch underscores a broader industry shift toward scientifically informed, behaviour-driven toy development aimed at enhancing pet bird well-being.
Furthermore, the market is being reshaped by the growing influence of e-commerce platforms, which provide greater access to a wide variety of bird toys, in-depth customer reviews, and personalized purchasing experiences. Online retail channels are also increasing visibility for niche and artisanal bird toy makers, helping them reach a global customer base. Coupled with innovations in toy design—such as modular components, interactive features, and puzzle-based mechanics—the bird toys market is evolving to deliver more enriching experiences for both pets and pet owners alike.
Market Trends
Surge in Demand for Eco-friendly and Sustainable Bird Toys
The bird toys market is experiencing a notable shift towards eco-friendly and sustainable products, driven by increasing consumer awareness of environmental issues and a desire to provide safe, non-toxic play options for pet birds. Pet owners are seeking toys made from natural, biodegradable materials such as untreated wood, coconut shells, and plant-based fibers. Manufacturers are responding by developing products that cater to birds' instinctual behaviors like chewing and foraging while aligning with consumers' environmental values.
For instance, Beaktivity's Bird Toy Refill Kit, launched in 2025, includes FSC-certified wood pieces, untreated hemp ropes, and non-toxic dyes, allowing birds to safely chew, shred, and play. This kit is designed to fit into Beaktivity’s modular toys, reducing the need for complete replacements and significantly minimizing waste.
Recognition of Innovative Bird Toys at Industry Events
Innovation in the bird toys market is increasingly being acknowledged at major industry events such as the Global Pet Expo. In 2025, several bird toys received accolades for their design, functionality, and enrichment value, underscoring the industry's commitment to advancing avian welfare. These recognitions not only validate manufacturers' efforts but also shape consumer preferences, fueling demand for high-quality, thoughtfully engineered bird toys. For instance, in April 2024, Happy Beaks Corky Crunchers & Humanized Bird by A&E Cage Company LLC was awarded "Best in Show" in the Bird category. The product line emphasizes interactive play and cognitive engagement, aligning with birds’ natural behaviors and promoting mental stimulation.
Market Opportunities
Expansion into Educational and Therapy Markets
Bird toys designed specifically for educational purposes or avian therapy are gaining interest. Products that aid in cognitive development, rehabilitation, or behavioral therapy for pet birds and even birds in sanctuaries or zoos represent a niche but promising market segment.
A study published in journal Adaptive Behavior with Sage Journals in August 2024 explored the mechanical problem-solving abilities of Goffin's cockatoos. The research demonstrated that these birds could learn to solve complex mechanical puzzles, such as lockboxes, highlighting the potential for puzzle toys to stimulate cognitive development in pet birds.
Eco-Tourism and Wildlife Conservation Collaborations
Collaborations between bird toy manufacturers and wildlife conservation or eco-tourism programs present a growing opportunity in the bird toys market. By designing toys inspired by natural bird habitats and behaviors, companies can appeal to environmentally conscious consumers who value sustainability and wildlife preservation. These partnerships often include cause-driven marketing campaigns where a percentage of sales proceeds support bird conservation efforts, enhancing brand loyalty and consumer engagement.
Analyst View
“The bird toys market is experiencing dynamic growth, fueled by rising pet bird ownership and a deeper understanding of avian behavioral health,” states Ms. Sakshi Suryawanshi, a senior market analyst. Consumers increasingly treat birds as family members, driving demand for premium, species-specific, and interactive toys that promote mental stimulation and physical activity. This shift is encouraging manufacturers to innovate with eco-friendly materials, modular designs, and enrichment-focused features tailored to birds’ natural behaviors.”
Advancements in e-commerce and subscription models are further transforming the market by broadening product accessibility and fostering continuous engagement between pet owners and their birds. Rising awareness of avian well-being is expected to drive significant growth in niche segments such as educational and therapy-oriented bird toys, alongside increased collaboration with conservation initiatives. These developments highlight evolving consumer preferences and a growing industry-wide commitment to supporting bird health and welfare through purposefully designed, enriching products.
Recent Developments
- In March 2025, Uber Technologies, Inc. and Petco Health and Wellness Company, Inc. announced a new partnership that brings Petco’s wide selection of pet essentials to the Uber Eats platform, making it easier than ever for pet parents to get what they need, when they need it.
- In January 2025, Synchrony, a leading consumer financial services company, and Pet Paradise, a premium pet care provider, announced a new partnership designed to make access to an assortment of care easier for pet parents.
Competitors Insights
Key players in the bird toys market include:
- Petsmart Inc.
- Petco Animal Supplies Inc.
- PetEdge Dealer Services
- Paradise Pet Company
- Cardinal Gates
- Prevue Pet Products
- Hagen Avicultural Research Institute
- Caitec Corporation
- Super Bird Creations
- The Bird Toy Company
Bird Toys Market Segmentation
By Product Type
- Wooden toys
- Plastic toys
- Paper toys
- Rope toys
- Foot toys
- Foraging toys
- Others (bells, chains, mirrors, etc.)
By Bird Type
- Parrots
- Canaries
- Finches
- Parakeets
- Cockatiels
- Lovebirds
- Others (macaws, cockatoos, etc.)
By Distribution Channel
- Online
- Offline
Regional Insights
- North America
- U.S.
- Canada
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
- Europe
- Italy
- Germany
- U.K.
- Spain
- France
- Russia
- Rest of Europe
- Asia Pacific
- South Korea
- India
- Japan
- China
- Australia
- ASEAN
- Rest of April Pacific
- Middle East & Africa
- South Africa
- North Africa
- Central Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
- North America