The global patient engagement software market size is estimated to be valued at USD 9.73 Billion in 2025. It can reach a valuation of USD 34.46 Billion by 2032, by exhibiting a CAGR of 19.8% throughout the forecast period (2025-2032).
The market growth is driven by advances in digital health platforms, adoption of patient engagement tools across hospital networks, and rising demand for value-based healthcare. The need for preventive healthcare and growing elderly population warrant a demand for patient engagement software.
However, growing concerns of data privacy and non-compliance with regulations like HIPAA can limit the market growth.
Key Market Insights
The patient engagement software market is likely to be shaped by the growth in telehealth models and the integration of wearables with patient engagement platforms.
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Patient Engagement Software Market Report Coverage
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Report Coverage |
Details |
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Market Revenue in 2025 |
USD 9.73 Billion |
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Estimated Value by 2032 |
USD 34.46 Billion |
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Growth Rate |
19.8% |
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Historical Data |
2020–2024 |
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Forecast Period |
2025–2032 |
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Forecast Units |
Value (USD Billion) |
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Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
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Segments Covered |
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Geographies Covered |
North America (U.S. and Canada), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), Europe (Italy, Spain, U.K., Germany, France, Russia, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific), Middle East (GCC Countries, Israel, and Rest of Middle East), and Africa (South Africa, North Africa, and Central Africa) |
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Growth Drivers |
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Opportunities |
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Trends |
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Restraints & Challenges |
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Market Dynamics
The exchange of patient information between healthcare providers and payers can drive the patient engagement software market growth. The use of patient engagement tools to improve communication and streamline workflows can drive demand across hospitals. Moreover, the intelligent management of symptoms and digital patient monitoring are benefits of its integration in healthcare workflows. Its use in oncology-based care has included remote tracking of patients’ self-reported symptoms, digital patient consent forms, and automated appointment communication.
The use of culturally adapted healthcare that tailors to the culture of various regions can be a novel opportunity for the patient engagement software market. The integration of culturally relevant features that resonate with patients’ communication styles and health beliefs can fuel rapid innovation in the market. This is illustrated by Analog Informatics Corporation, a U.S. patient engagement solutions provider, which announced support for more than 150 languages for automated logistical support on December 04, 2024.
Market Opportunity: AI in Patient Engagement
The use of artificial intelligence (AI) in delivering personalized care, as well as the utilization of AI-powered chatbots to address patient queries, can drive the patient engagement software market. This is illustrated by the recent funding raised by Hello Patient to expand the capabilities of its conversational AI agents. It managed in raising USD 22.5 million on September 11, 2025. This is fueled by the rise of telehealth models and the prevalence of virtual consultations.
Market Challenge: Integration to Legacy EHRs
The modernization of healthcare systems is proving to be a challenge owing to setbacks provided by existing legacy systems. The inability of hospitals to upgrade legacy systems to meet current standards of data encryption, cybersecurity, and care delivery can pose a significant challenge for market growth. Moreover, the assessment of current endpoints for allowing seamless migration to the latest technologies and the integration of AI agents to ensure seamless workflow can bode well for the market.
Analyst’s View
Recent Developments
Luma Health announced the release of its AI model, Spark, on October 15, 2024. The use of the model for addressing high call volume and manual fax processing can be beneficial for large hospital chains looking to reduce operational overheads.
Competitor Insights
Market Segmentation
Regional Insights
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