India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market Analysis

The India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market size was valued at US$ 552 million in 2023 and is expected to reach US$ 1523 million by 2030, grow at a compound annual growth rate (CAGR) of 15.6% from 2023 to 2030. Dark kitchens, also known as cloud kitchens or ghost kitchens, are delivery-only kitchens with no dine-in facility. They are designed for preparing food exclusively for online delivery through food delivery apps. The key advantage of dark kitchens is increased convenience, cost benefits, and quick delivery of food. The market growth is driven by factors like rising demand for online food delivery, increasing disposable incomes, and supportive government policies.

The India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market is segmented by business model type, kitchen type, by food type, by ordering method, and cities. By type, the market is segmented into Independent Cloud Kitchens, Shared Kitchen Spaces, and Kitchen Pods. Independent Cloud Kitchens is the largest segment, accounting for over 40% of the total market revenue in 2022. The Independent Cloud Kitchens segment is growing rapidly due to expansion of cloud kitchen chains.

• Rising Internet and Smartphone Penetration: According to Internet and Mobile Association of India, the country currently has 759 active internet users in the year 2022. Out of the total active users 399 million users were from rural India and 360 million for urban India landscape. The rapid growth in internet and smartphone penetration is a major driver for the India dark kitchens market. This is significantly increasing the adoption of online food delivery apps and driving demand for dark kitchens. Food delivery apps like Swiggy and Zomato have gained immense popularity. The easy availability of online delivery apps coupled with cheap mobile data tariffs is propelling the uptake of dark kitchens in India.
• Changing Consumer Preferences and Busy Lifestyles: India has a rising middle class population and large working professionals demographic. Their busy work schedules and changing preferences are fueling the demand for cloud kitchen market. Consumers want convenience, variety and quality without having to visit restaurants. Dark kitchens can fulfill all these requirements by offering quick delivery of hygienic and fresh food. Nuclear families and single households are also dependent on order-in delivery. Dark kitchens allow them to order home-cooked style meals at their convenience.
• Cost Benefits and Scalability for Restaurants: Dark kitchens eliminate the infrastructural costs associated with dine-in restaurants. They provide cost savings in terms of rentals, electricity, and staffing and inventory management. Restaurants can scale up operations, expand into new locations and add more delivery-only brands from the same kitchen at low costs. Dark kitchens also allow optimal utilization of kitchen resources by aggregating demand. Even during non-peak hours, the kitchens can be used for prep work. This gives significant cost advantages compared to standalone restaurants.
• Supportive Government Policies and Initiatives: The Indian government's Digital India initiative is aimed at increasing digital penetration and encouraging tech-based business models. Government think tank Niti Aayog has released guidelines supporting the growth of cloud kitchens. Many states like Meghalaya are offering subsidies and incentives to restaurants adopting dark kitchens. The policies are focused on enabling the digital growth of the food services sector. This is expected to provide an impetus to dark kitchens penetration across tier I and tier II cities.

India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market Trends

• Focus on Health-Conscious Offerings and Dietary Preferences: Consumers are increasingly focusing on healthier food options and transparency when ordering food online. To tap this sentiment, dark kitchen players are adding calories and nutritional information for all items. Brands like EatFit and Hello Tempayy solely cater to health-conscious consumers. Dark kitchens are also customizing their menus to meet different dietary preferences like vegan, gluten-free, keto etc. This creates market opportunities in the niche healthy and dietary meals segment.
• Focus on Sustainable and Eco-Friendly Practices: Sustainable practices like minimal use of plastic, energy-efficient equipment and water conservation are being adopted by dark kitchens. Some chains like LeanMeal even use electric vehicles for last-mile delivery. To reduce food wastage, unsold food is donated to NGOs working with the underprivileged. Such initiatives help dark kitchens reduce their carbon footprint and promote eco-friendly messaging to attract consumers. Moreover, many cloud kitches across India such as The Chhaunk, PotPot -Yum Yum, and PotPot -Yum Yum are using ecofriendly and low cost packing which alaos affects the price of the food.
• Expansion into Tier 2 and 3 Cities: There is a large untapped market opportunity for dark kitchens in tier 2 and 3 cities of India. Food delivery apps like Swiggy are expanding deep into small towns and cities to access this new target segment. The lower rent and labor costs in small towns also make it profitable to launch cloud kitchens there. Dark kitchens can cater to the latent demand from consumers in these cities who have limited access to quality restaurants. Sit-down restaurant brands can also leverage dark kitchens to grow their reach into smaller towns for added revenue streams.
• Leveraging Social Media and Digital Marketing: Dark kitchens can leverage social media platforms like Instagram and Facebook to engage with customers and promote their brands. Targeted digital marketing across search, display, social media etc. allows them to onboard new customers within a limited delivery radius. Hyperlocal advertising helps generate locality-specific demand. Social media also provides an opportunity to go viral with unique food offerings. Dark kitchen brands can build traction and loyalty using influencer marketing on digital and social channels.

New Delhi NCR is expected to hold a significant share

• New Delhi NCR is amongst the major metropolitan city of country with a diverse food culture, ranging from regional cuisines to global cuisines. The city is home to numerous cloud kitchen startups such as Madam Curry, Pitara Kitchen, The Fit Food and The Pizza People.
• Delhi Government announced plans to introduce cloud kitchen policy which aims at streamlining the licensing procedure for the cloud kitchen market by implementing a single window system through a digital platform. The plan is poised to give a boost to the cloud kitchen landscape in New Delhi area.
• Consumers in the city are increasingly focusing on healthier food options and transparency when ordering food online. To tap this sentiment, dark kitchen players are adding calories and nutritional information for all items. Brands like EatFit and Hello Tempayy solely cater to health-conscious consumers. Dark kitchens are also customizing their menus to meet different dietary preferences like vegan, gluten-free, keto etc. This creates market opportunities in the niche healthy and dietary meals segment.

Figure 1. India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market Share (%), by Type, 2023

Recent Developments in India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market

India Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market Segmentation