U.S. Fast Fashion Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

U.S. Fast Fashion Market is Segmented By Product Type (Clothing, Footwear, Accessories, Others), By End User (Men, Women, Unisex, Kids), By Price Range (Low, Medium, High), By Distribution Channel (Online, Company Outlets, Multi-brand Stores, Others). The report offers the value (in USD billion) for the above-mentioned segments.

U.S. Fast Fashion Market Size

Market Size in USD Bn

CAGR5.5%

Study Period2023 - 2030
Base Year of Estimation2022
CAGR5.5%
Largest MarketU.S.
Market ConcentrationHigh
Major PlayersRiver Island, Mango, Bershka, Missguided, New Look and Among Others.
*Disclaimer: Major players are listed in no particular order.
*Source: Coherent Market Insights
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U.S. Fast Fashion Market Analysis

The U.S. Fast Fashion market size was valued at US$ 41.15 billion in 2023 and is expected to reach US$ 59.85 billion by 2030, grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030.

U.S. Fast Fashion Market Overview:

The sector thrives on rapid product turnover, responding swiftly to changing consumer preferences. Fast fashion brands often leverage efficient supply chain management and global production networks to bring new styles to market at an accelerated pace. This approach has resonated with consumers seeking affordable and stylish clothing options.

The online retail boom has further fueled the growth of fast fashion, with many brands emphasizing e-commerce channels. However, concerns about environmental sustainability and ethical practices in the industry have also emerged.

U.S. Fast Fashion Market Analysis

Fast fashion refers to inexpensive, quickly-produced, on-trend clothing. It allows consumers to purchase the latest fashion trends at an affordable price. Fast fashion brands utilize their supply chain agility to get new styles in stores as quickly as possible. The fast turnaround enables more frequent updates to inventory and new collections. This satisfies consumer demand for something fresh and new.

Key drivers of the fast fashion market include the rise of ecommerce and online shopping, growing influence of social media and fashion bloggers, demand for greater variety and personalization among younger demographics, and the affordability of fast fashion brands compared to luxury brands.

The U.S. Fast Fashion Market is segmented by product type, end-user, price range, and distribution channel. By product type, the clothing segment accounts for the largest share due to high demand for latest apparel designs and styles.

U.S. Fast Fashion Market Trends

  • Growing inclination towards sustainable fashion: Consumers, especially Gen Z and millennials are increasingly preferring sustainable clothing produced via ethical means. Top fast fashion brands are responding by launching eco-friendly lines made from organic fabrics, recycled textiles etc. H&M has a Conscious Collection of sustainable fashion. Zara’s Join Life Collection offers items made from eco-friendly fabrics. Adoption of sustainability helps address ecological concerns around fast fashion.
  • Increasing usage of blockchain, AI and big data: Fast fashion retailers are leveraging technologies like blockchain, AI and big data to enhance supply chain transparency, forecast demand, track inventory and reduce waste. Zara is testing use of blockchain to track clothing origins. H&M uses AI for demand planning and price optimization. Tools like RFID tags, IoT sensors and machine learning enable data-driven decision making to react faster to trends. Technology integration makes supply chains smarter.
  • Rising adoption of omni-channel shopping experiences: Retailers are providing seamless omni-channel experiences via integration of physical stores, ecommerce, mobile apps and social commerce. Customers expect flexible switching between channels. Features like click and collect, in-store returns of online purchases, virtual try-ons are gaining popularity. Providing personalized engagement and services across channels is crucial for customer satisfaction and retention.
  • Increased focus on ethical labor practices: There is increasing focus on establishing ethical labor practices in fast fashion supply chains via better wages, working conditions and social compliance. Fashion retailers are being more transparent about their manufacturing processes. Technologies like blockchain allow tracing social compliance at each production stage. Adoption of ethical practices enables building trust and credibility among socially-aware consumers.

Figure 1. U.S. Fast Fashion Market Share (%), 2023

U.S. Fast Fashion Market

Competitive overview of U.S. Fast Fashion Market

River Island, Mango, Bershka, Missguided, New Look, Fashion Nova, Shein, Romwe, PrettyLittleThing, Nasty Gal, Miss Pap, Boohoo, ASOS, H&M, Zara, Forever21, UNIQLO, Topshop, C&A, Primark

U.S. Fast Fashion Market Leaders

  • River Island
  • Mango
  • Bershka
  • Missguided
  • New Look
*Disclaimer: Major players are listed in no particular order.

U.S. Fast Fashion Market - Competitive Rivalry, 2023

Market Concentration Graph

U.S. Fast Fashion Market

Market Consolidated
(Dominated by major players)
Market Fragmented
(Highly competitive with lots of players.)
*Source: Coherent Market Insights

Recent Developments in U.S. Fast Fashion Market

  • In March 2022, H&M launched a new sustainable denim line made from recycled and organic cotton called the Innovation Denim Collection. The line features distressed jeans, shorts, and jackets for women and men.
  • In January 2021, Forever21 launched a new activewear line called Forever 21 Active. The collection includes leggings, bras, jackets and more in a variety of colors and prints.
  • In April 2020, Zara launched an online only jewelry line called Zara Atelier filled with dramatic statement earrings, necklaces, and rings.
  • In September 2021, UNIQLO partnered with tennis star Roger Federer to produce a new line of RF-branded sportswear including polo shirts and jackets.
  • In June 2020, fast fashion e-tailer Boohoo acquired the British high street brands Oasis and Warehouse for £5.25 million expanding its portfolio.

U.S. Fast Fashion Market Report - Table of Contents

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • U.S. Fast Fashion Market, By Product Type
      • U.S. Fast Fashion Market, By End User
      • U.S. Fast Fashion Market, By Price Range
      • U.S. Fast Fashion Market, By Distribution Channel
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Opportunities
    • Impact Analysis 
    • Key Highlights
    • Regulatory Scenario
    • Product launch/Approvals
    • PEST Analysis
    • PORTER’s Analysis
    • Merger and Acquisition Scenario
  4. U.S. Fast Fashion Market – Impact of Coronavirus (COVID-19) Pandemic
    • COVID-19 Epidemiology
    • Supply Side and Demand Side Analysis
    • Economic Impact
  5. S. Fast Fashion Market , By Product Type, 2017-2030, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2023 and 2030 (%)
      • Y-o-Y Growth Analysis, 2019 – 2030
    • Clothing
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Footwear
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Accessories
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  6. U.S. Fast Fashion Market , By End- User, 2017-2030, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2023 and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Country Trends
    • Men
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Women
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Unisex
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Kids
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  7. U.S. Fast Fashion Market , By Price Range, 2017-2030, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2023 and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Country Trends
    • Low
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Medium
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • High
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  8. U.S. Fast Fashion Market , By Distribution Channel, 2017-2030, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2023 and 2030 (%)
      • Y-o-Y Growth Analysis, 2018– 2030
      • Country Trends
    • Online
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Company Outlets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Multi-Brand Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  9. Competitive Landscape
    • River Island
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Mango
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Bershka
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Missguided
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • New Look
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Fashion Nova
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Shein
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Romwe
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • PrettyLittleThing
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Nasty Gal
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Miss Pap
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Boohoo
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • ASOS
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • H&M
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Zara
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Forever21
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • UNIQLO
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Topshop
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • C&A
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Primark
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies

U.S. Fast Fashion Market Segmentation

  • By Product Type:
    • Clothing, Footwear
    • Accessories
    • Others
  • By End User:
    • Men
    • Women
    • Unisex
    • Kids
  • By Price Range:
    • Low
    • Medium
    • High
  • By Distribution Channel:
    • Online
    • Company Outlets
    • Multi-brand Stores
    • Others
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Frequently Asked Questions :

What are the key factors hampering growth of the U.S. Fast Fashion Market?

Rising raw material costs, Sustainability concerns, Supply chain disruptions, Changing consumer preferences, Intense competition, High inventory levels, Counterfeit products are the key factors hampering growth of the U.S. Fast Fashion Market

What are the major factors driving the U.S. Fast Fashion Market growth?

Which is the leading end user segment in the U.S. Fast Fashion Market?

Which are the major players operating in the U.S. Fast Fashion Market?

What will be the CAGR of U.S. Fast Fashion Market?

What are the drivers of the U.S. Fast Fashion Market?