New Zealand Phenoxyethanol Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (undefined)

New Zealand Phenoxyethanol Market is Segmented By Application (Home & Personal Care, Pharmaceuticals Dyes & Inks, Paint & Coatings and Others), By Product (Phenoxyethanol P5, Phenoxyethanol P25). The report offers the value (in USD billion) for the above-mentioned segments.

New Zealand Phenoxyethanol Market Trends

  • Increasing demand for organic preservatives: The demand for organic and natural preservatives has been steadily increasing over the past few years in New Zealand and around the world. Consumers are more aware of the ingredients in their cosmetic and personal care products and are seeking out options that do not contain harsh chemicals. This shift towards organic alternatives is having a major impact on the phenoxyethanol market in New Zealand. As organic and natural cosmetic brands become more mainstream in New Zealand, there is much greater consumer push for natural preservative options. Companies are responding to keep up with these demands. For example, Flourish, a natural bath and body brand in New Zealand, stated that it does not use any synthetic preservatives like phenoxyethanol and only rely on organic plant-based preservatives instead. This shift to organic preservatives by major brands is a strong indicator of changing consumer sentiment. It is significantly affecting the market for phenoxyethanol as alternatives gain popularity. The increasing demand for organic preservatives is compelling the phenoxyethanol suppliers in New Zealand to invest in research and development of natural preservative solutions to meet this market evolution. They need to innovate and provide customers with natural options that are just as effective as traditional synthetic versions in order to remain competitive. This transition will likely continue reshaping the phenoxyethanol industry in the upcoming years.
  • Focus on sustainability and eco-friendly products: The growing focus on sustainability and eco-friendly products is having a significant influence on the New Zealand phenoxyethanol market. Consumers are increasingly concerned about the environmental impact of the products they use and purchase. There is a strong demand for personal care items and cosmetics that are free from harsh chemicals and have more natural or plant-based formulations. Phenoxyethanol is a synthetic preservative commonly used in cosmetics and personal care products to extend shelf life. However, some studies have highlighted potential health risks associated with prolonged exposure to phenoxyethanol. The growing sustainability movement and increased scrutiny of product ingredients has made many consumers wary of chemical-sounding names like phenoxyethanol. They prefer items with straightforward, natural formulations they can easily understand. This shifting perspective is prompting companies catering to the New Zealand market to invest in novel preservative technologies and cleaner formulas. The trend towards eco-friendliness is expected to continue gaining momentum, keeping the pressure on brands to reduce reliance on synthetic preservatives and chemicals of concern. This will likely impact phenoxyethanol usage and sales over the coming years.

Figure 1. New Zealand Phenoxyethanol Market Share (%), by Application, 2024

New Zealand Phenoxyethanol Market By Application