The  India quick e-commerce (quick commerce) market size is estimated to be valued at USD 1,736.6 Million in 2025. It can reach a valuation of USD 53,546.2 Million by 2032, by exhibiting a CAGR of 63.2% throughout the forecast period (2025-2032).  

The market is expected to grow rapidly owing to customer expectations for extra-fast delivery services. Quick commerce, or q-commerce, emphasizes the rapid delivery of goods within a range of 10 minutes to 1 hour. The immense demand from customers in urban areas, combined with changing shopper habits, can influence the market over the forecast period.

However, the high customer acquisition costs can dampen market prospects.

Key Market Insights

The India quick e-commerce (quick commerce) market is likely to be shaped by advances in route optimization software and the establishment of dark stores.

• By product category, the snacks & beverages segment is expected to capture a 17.0% share of the market in 2025. The popularity of regional snacks such as Misal and Murukku are likely to elicit massive demand for the market over the forecast period.
• By order value, the INR 500-1000 segment is touted to produce high value for the India quick e-commerce (quick commerce) market in 2025. This can be attributed to the high fees charged by quick commerce providers to aim for a higher average order value. The enticement for a free delivery charge or other items can also persuade more customers to contribute to this segment in the coming years.
• By location, the ssegment is expected to account for a huge market share in 2025. This is supported by the penetration of high internet speeds and presence of q-commerce firms.
• By time-slot, the 30 minutes segment is predicted to have a significant market share in 2025. This can be attributed to the demand for instant deliveries for daily-use grocery items. The existence of nearby dark stores can bolster the segment’s growth over the forecast period.
• By payment mode, the UPI segment is predicted to have a significant market share of more than 30% in 2025. This can be attributed to its ability to make payments convenient and hassle-free for customers. UPI clocked nearly 20,008.31 million transactions as of August 2025, making it an indispensable form of payment for customers and delivery partners, as per National Payments Corporation of India (NPCI).

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India Quick E-Commerce (Quick Commerce) Market Report Coverage

Market Dynamics

India’s quick e-commerce (quick commerce) market is set to scale at a rapid pace owing to the majority of players being backed by venture capital partners and customer demand. The demand for instant coffee prompted Zepto to open its own cafes, enabling it to reach customers on time.

The focus on special sales days and festivals is a major play by quick commerce providers. For instance, Amazon will leverage its cash cow, Prime, to retain high-paying customers as well as gain new customers from tier 2 and 3 cities. The rollout of dark stores for efficient delivery and the partnership with Kirana stores are likely to open up new growth opportunities.

Lastly, the focus on hyperlocal delivery models and the integration of artificial intelligence for the prediction of customer shopping patterns can shape the market growth.

Market Opportunity: Partnerships with Direct-to-consumer (DTC) Brands

The expansion beyond groceries into electronics, wellness, and other merchandise can provide a prime opportunity for quick commerce providers. The penchant of customers to buy items during festivals and special days has prompted them to partner with reputed DTC brands to boost sales. This is exemplified by the trust of NatHabit, an India-based Ayurvedic personal care brand, in quick commerce platforms such as Zepto, Blinkit, and Swiggy Instamart. This helps customers to gain access to new categories.

Market Challenge: Government Regulations to Affect Market Growth

The changes in government regulations can lead to a loss for q-commerce providers. The sudden changes in laws by the government to prevent predatory pricing and monopolization can create a major hurdle for the India quick e-commerce (quick commerce) market. This is illustrated by the recent taxes levied on delivery fees charged by q-commerce companies. The law, which will be effective from September 22, 2025, may result in high delivery charges and customer acquisition costs.

Analyst’s View

• The consumer demand for impulse purchases is the major driver of the India quick e-commerce (quick commerce) market.
• The tier 2 cities segment is expected to account for a significant market share in 2025, driven by high customer spending levels and the demand for instant deliveries.
• Key players are expanding into other categories such as fashion, beauty products, and electronics to increase their margins.

Recent Developments

Amazon launched its quick e-commerce delivery service, Amazon Now, in the cities of Mumbai, Delhi, and Bengaluru on September 11, 2025.

 Competitor Insights

• Dunzo
• Zepto
• Swiggy Instamart
• BigBasket
• Blinkit
• DailyNinja
• Otipy
• Milkbasket
• Flipkart Quick
• More Retail
• Tata Neu Super App
• Bikaji Foods
• Spencer's Retail
• JioMart
• Natures Basket
• Myra
• Amazon Quick Commerce
• Aaram Shop
• Grofers
• CityMall

Market Segmentation

• By Product Category
• Fruits & Vegetables
• Snacks & Beverages
• Dairy & Bakery
• Staples & Cooking Essentials
• Meat & Seafood
• Personal Care
• Others
• By Order Value
• Below INR 500
• INR 500-1000
• INR 1000-1500
• Above INR 1500
• By Location
• Metropolitan Cities
• Tier 1 Cities
• Tier 2 Cities
• Rest of India
• By Time-slot
• 30 Minutes
• 60 Minutes
• 90 Minutes
• More than 90 Minutes
• By Payment Mode
• Digital Wallets
• Credit/Debit Cards
• Cash on Delivery
• UPI
• Net Banking